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Overview

POSITION SUMMARY:

The Paid Marketing Specialist is responsible for assisting in the day-to-day maintenance of online marketing campaigns to drive growth and revenue for our brands online. They will be successful based on their ability to track trends, understand the basics of paid marketing, and have a working knowledge of online advertising platforms such as Amazon, Google, and Facebook. The Paid Marketing Specialist will oversee and track the market performance of all campaigns and promotions.

DUTIES (Including but not limited to):

  • Update and create reports to monitor key paid search metrics, promotion success, and channel performance
  • Provide insights to the team based on analytics, tests, and competitor actions
  • Create new paid ad campaigns for multiple platforms including Google, Facebook, and Amazon
  • Monitor and analyze campaign performance
  • Follow best practices and strategic directives to make adjustments to existing campaigns including but not limited to new ad creation and testing, audience and placement targeting, ad extension evaluation and creation, bid adjustments, search query monitoring, keyword expansion, and maintenance of appropriate campaign structure
  • Update campaigns with current promotional information
  • Create marketplace promotions for specified SKUs/products

REQUIRED KNOWLEDGE, SKILLS &/OR ABILITIES:

  • Must be strategic to cover all aspects of digital advertising including campaign management, optimization and metrics
  • Have a strong grasp on Excel and Google sheets
  • Must be organized
  • Strong analytical skills
  • Must be able to complete tasks with a high level of accuracy and attention to detail

DESIRED KNOWLEDGE, SKILLS &/OR ABILITIES:

  • Communicates well in team environment
  • Ability to prioritize work and clearly explain decisions
  • Ability to grow and learn
  • Self-starter who can work independently
  • Knowledge of pop-culture
  • General working knowledge of e-commerce strategy and concepts

Job Type: Full-time

Pay: From $55,000.00 per year

Benefits:

  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Health insurance
  • Life insurance
  • Vision insurance

Schedule:

  • 8 hour shift
  • Monday to Friday

Education:

  • High school or equivalent (Preferred)

Experience:

  • Google Analytics: 1 year (Preferred)
  • Facebook Advertising: 1 year (Preferred)

Minimum Education and Experience

Education Required: High School
Driver's License Required: Yes

About Fifth Sun

Fifth Sun’s journey from a small independent t-shirt company was shaped by its continued focus on balance, community, and the personal touch that remains at the core of its identity. With more than 25 years of experience in the industry, Fifth Sun has woven together a shared spirit that thrives on designing vibrant and meaningful art.

Fifthsun.com is a leading supplier of licensed, non-licensed, and private label apparel which produces unique clothing for companies with rich histories like Nintendo, Cuphead, and Marvel, as well as, popular movies and TV shows like Star Wars, Disney, and Pixar for over 25 years. All our designs are printed on demand using first-class digital direct-to-garment printers. We serve 3500 independent accounts, premium specialty stores, and mass retailer partners like Kohl’s, Target, and Hot Topic.

Accessible by Public Transportation: No
Salary Range: $55,000