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Public Information Officer







$6,357 – $8,114 APPROXIMATE MONTHLY* / $36.67 – $46.81 APPROXIMATE HOURLY*

*Please visit and refer to the Shasta County Personnel Rules and the Confidential Cost of Living Increases for future salary increases.


Shasta County offers all of the amenities of the big city while retaining a comfortable small town atmosphere.  With its natural beauty, diversified culture, affordable housing, excellent educational system, abundance of recreational opportunities, and excellent quality of life, Shasta County is a great place to live, work, and raise a family.


The County Administrative Office is responsible to the Board of Supervisors for the operation and administration of County offices, departments, and special districts under the jurisdiction of the Board.


Under direction of the Chief Executive Officer (CEO) or designee, develops, organizes, and manages a comprehensive community engagement program for the County; informs and engages the public regarding activities and services of County departments by developing and disseminating information through communications media; advises and assists Department Heads, Elected Officials, and management in County government on related public information and community relations activities; responds to news media and public requests for information; researches issues, makes recommendations, and produces reports on a variety of topics; and performs related duties as required.


The Public Information Officer is an “at-will” senior management position that reports to the CEO or designee. This classification is responsible for developing, coordinating, implementing, and managing a county-wide public information and community relations program that enhances public understanding of events through effective social marketing and media advocacy. The work requires a high degree of competency, initiative, independent judgment, collaboration, and decision-making skills. The incumbent will advise the CEO, elected officials, and County departments regarding public information and community relations, and recommend the appropriate response measure and medium when requested. In the event of a disaster, the Public Information Officer will serve a critical role in assisting with communicating critical information to the general public as well as community partners and stakeholders. Incumbents are creative, results-oriented, able to work closely and build rapport with diverse groups and provide effective and ethical leadership.


Plans, develops, and directs a comprehensive communication program for internal and external communications, in cooperation with formal or informal work teams, including developing policies, procedures and action plans for public information, marketing, and communications programs and materials; serves as a resource to Department Heads, Elected Officials, and management in County government advising on media relations and procedures and processes for media responses; assists County personnel, when requested, in coordinating radio and television appearances and preparing materials and scripts for use; establishes and maintains effective working relationships with media contacts, community groups, other agencies, and County employees and officials to meet communication and outreach needs, listens and responds with tact and diplomacy, and provides information on County services, events and newsworthy incidents; provides creative direction for online visual communications including the design, layout, text content; prepares or assists in preparing speeches, scripts, and other informational material for public information purposes; provides individual and/or group training on media-related processes and procedures; manages contracts, provides consultants, contractors, and vendors with necessary information and resources to enable them to carry out their scope of work; speaks at workshops, panel discussions, and other events regarding County program, services, and emerging issues; provides management leadership for cross-departmental communications projects and programs; develops, recommends, and implements guidelines, regulations, and procedures regarding brochures, articles, fact sheets, photographs, video, web pages, graphics, advertisements, news releases and other materials to enhance the understanding of County positions and programs; may serve as one of the Public Information Officers in the Emergency Operations Center during disasters; remains current in social media, emerging technologies, and mobile applications and software; responsible for the County’s social media policy and maintaining the County-wide social media sites and presence, content marketing, and social community engagement programs; conducts and coordinates studies; collects, compiles, and analyzes data and information; develops recommendations and prepares and presents reports to elected officials and executive management; analyzes trends and issues; resolves concerns and problems; interprets concerns, defines desired results, creates solutions, and recommends direction for new county strategies; and performs other related duties as assigned.


Any combination of education and experience sufficient to directly demonstrate possession and application of the following:

Knowledge of: Principles and techniques of mass and targeted communications practices, public speaking, and journalism; social media platforms and other emerging communication technologies; website design; mobile applications; principles of information technology systems; principles, techniques, and methods to plan, develop, and coordinate a local government public relations/education and media liaison program; relationship of federal and state programs with local government programs, county government programs, services, activities, regulations, and administrative proceedings; principles, techniques, and methods to plan, develop, and represent a public agency before the general public and officials of public/private organizations; techniques of preparation and methods of dissemination of informational materials targeted to a wide variety of internal and external audiences; correct English grammar, spelling, punctuation, and vocabulary; writing, editing, publishing and media productions procedures; graphic display techniques and the styles and techniques used in developing and producing audiovisual, radio, television, cable TV, and website presentations; requirements and techniques utilized in the dissemination of information during emergency situations; principles and techniques of establishing and maintaining good public relations; general office software programs as well as publishing software programs.

Ability to: Develop, implement, and coordinate an effective and responsible local government public relations and media liaison program; stay current with social and community engagement best practices and implement strategies to increase the reach and impact of content pieces; work with staff on technologies and platforms; plan, collect, organize, synthesize, and evaluate data and information from a variety of sources, assess political environments, and develop appropriate communication strategies; assist members of the Board of Supervisors and/or the County Executive Officer to formulate responses to complaints from concerned citizens and employees; read, understand, and apply applicable federal, state, and local laws, rules and regulations;  effectively communicate County regulations and procedures in an understandable format; handle a wide variety of public contact with courtesy and tact both on the telephone and in person; prepare a variety of written analyses, evaluation summaries, recommendations, speeches, scripts, correspondence, and reports; communicate effectively and persuasively, both orally and in writing; speak in public and before a wide diversity of groups; write, edit, and direct the preparation of publications; respond to the press and the public during emergency situations; adhere to deadlines and short time constraints; maintain confidentiality of sensitive information; current business software applications and web-based communications.

These standards are typically attained with graduation from an accredited college or university with major course work in Business or Public Administration, Journalism, Marketing, Communications, Public Relations, Political Science, or a closely related field AND three (3) years of progressively  responsible work experience in public relations, public communications,  marketing, or program management. Commensurate work experience may be considered in lieu of educational experience on a case by case basis.


Possession of a valid California driver’s license.


The ideal candidate will be a skilled communicator with demonstrated experience interacting with communities and media professionals. The candidate will be creative in implementing a variety of tools to engage the public, provide emergency updates, and build community awareness of county services and successes.


Responses to the following must be submitted with a completed application:

  1. Please describe your experience managing a comprehensive communications plan.
  2. Please list design programs, social media platforms, digital media, and/or marketing software that you have experience utilizing.
  3. Do you have a degree with major course work in Business or Public Administration, Journalism, Marketing, Communications, Public Relations, Political Science, or a closely related field? If yes, please explain.


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; and talk or hear. The employee frequently is required to reach with hands and arms. The employee is occasionally required to stand; walk; and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 10 pounds.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is occasionally exposed to outside weather conditions. The noise level in the work environment is usually moderate.


  • All new employees are required to have their paycheck directly deposited to a bank account.
  • Some positions may require a valid California driver’s license and acceptable driving record according to County policy.
  • Reasonable accommodations may be made for those persons who are disabled under the Americans with Disabilities Act to perform the essential functions of the position.
  • As part of the selection process, all individuals provided with a preliminary offer of employment with Shasta County will be subject to a background investigation, including a criminal history check (primarily completed through the taking of fingerprints). An image of your fingerprints will be captured and sent to the California Department of Justice (DOJ) and the Federal Bureau of Investigation (FBI).  The resulting report of your conviction history, (if any), will be evaluated along with the other information received in connection with your application. Except as otherwise required by law, a criminal conviction will not necessarily disqualify you from the position. The nature of the offense, the date of the offense, the surrounding circumstances, and the relevance of the offense to the position applied for may, however, be considered.
  • Based on the results of the background investigation and criminal history check, applicants may then be provided with an offer of employment conditioned on the results of a medical examination, which includes drug/alcohol testing.
  • Shasta County participates in E-Verify. For more information click here (Download PDF reader). If you do not have internet access, contact Personnel at (530) 225-5515 to request a flier.
  • In accordance with Government Code Section 3100, County employees, in the event of a disaster are considered disaster workers and may be asked to respond accordingly.
  • Employees in this classification are covered under the CalPERS retirement program. Depending on the provisions of the California Public Employees’ Pension Reform Act (PEPRA) and other applicable laws, an employee in this classification will be covered under one of the following CalPERS retirement formulas: (1) 2% at 55, (2) 2% at 60, or (3) 2% at 62. An employee in this classification will also contribute up to 8.75% of his/her pay to this plan, or will contribute such other amount to the plan as authorized by PEPRA and other applicable laws. Please visit our employees benefit page at Employee Benefits for additional information regarding benefits and CalPERS coverage information. The provisions in this flyer and on the County’s website are for information purposes only. To the extent the provisions of the flyer or the County’s website are inconsistent with PEPRA and other applicable laws, PEPRA and other applicable laws shall govern.


Shasta County Personnel will accept applications and responses to the supplemental questions until 5:00 p.m., on September 20, 2021. A Resume and/or Cover Letter will be accepted in addition to the application form but will not serve as a substitute for a completed application. It is not acceptable to complete the application with statements such as, “Refer to Resume and/or Cover Letter,” or “See Attached Resume and/or Cover Letter” the employment application must be completed in its entirety prior to submission. Incomplete applications will not be processed. Closing date postmarks or faxes will NOT be accepted. This recruitment will establish a list that may or may not be used by other departments. Prior applicants must reapply to be considered.

Applicants will be screened and those considered best qualified will be invited to appear for an oral and/or written examination. Meeting the announced requirements does not guarantee inclusion into the selection process. Depending upon the number of applications received, the selection process may consist of additional application screening, written and/or practical exam(s), oral interview, or any combination thereof. 

Veterans’ Credit: Veterans (as defined by California Government Code section 18973) who have been discharged from military service under conditions other than dishonorable and who receive a passing score on all components of the employment examinations (up to and including oral examinations) shall receive credit for an additional five points to be added to their final examination score. To be considered for this credit, a veteran MUST provide a copy of his or her discharge document (DD-214 or equivalent) and information as to the type of discharge (honorable, dishonorable, etc.) WITH THE EMPLOYMENT APPLICATION ON OR BEFORE THE FINAL FILING DATE.

Applicants are encouraged to apply on-line at apply online or submit an application to the Shasta County Personnel Office.

Arrangements may be made to accommodate applicants with disabilities. Requests for accommodations may be made to the Shasta County Personnel Office by the filing deadline posted on this bulletin. Shasta County does not discriminate on the basis of disability. If you feel you are being denied service based on a disability, our ADA Coordinator may be reached at (530) 225-5515; relay service (800) 735-2922; fax (530) 225-5345.

Shasta County Personnel
1450 Court Street, Suite 348; Redding, CA 96001; (530) 225-5515

Minimum Education and Experience

Minimum Months of Experience: 36
Education Required: Bachelor's
Driver's License Required: Yes
Hiring Requirements for this Job:
  • Drug Testing / Screening
  • Background Checks
  • Minimum Hourly Wage: $36.67
    Maximum Hourly Wage: $46.81